How To Transform Your Brand Through Storytelling
When I think about the iconic consumer brands of independent India, there are a few names that have remained timeless. Amul springs to mind immediately. "Utterly-Butterly Delicious" almost became...
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'Dilwale': A Clichéd, Brainless Throwback To The '90s
Dilwale, the latest offering from director Rohit Shetty, stars Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon in the pivotal roles. To cut to the chase, there is nothing original about the film,...
View ArticleParis Attacks: Why The 'Clash Of Civilizations' Theory Doesn't Hold Up
In the aftermath of the Paris tragedy, there is a growing debate on whether the attacks by ISIS are a manifestation of an ideological war against liberal western values, which are an antithesis of the...
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Interview With Annette Davol, Author Of Musical Mystery 'Spell Blues'
Annette Davol's debut novel Spell Blues was released in hardback in the autumn of 2015. She is also at work on a nonfiction tribute to William S Burroughs, in collaboration with the Ginsberg Library...
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'India Represents The Second Highest Enrollments in Our Courses': EdX CEO...
Founded by Harvard University and MIT in 2012, edX is a leading online learning destination and massive open online course (MOOC) provider. In an exclusive interview with Dipin Damodharan, its chief...
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Why Chennai Might Be The Right Place For Me To Live
Amongst all the necessary information and useless garbage that 24/7 news channel spew out on a daily basis, I noticed something while waiting in silence here in Chennai as the rains accumulated,...
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Why Indians Are Adopting More Girls Than Boys
Here's a surprise: In a country where women have long been devalued, often with fatal results, it turns out that girls are preferred over boys among parents seeking to adopt a child. This surprising...
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Why Reactive Policymaking Is No Panacea for Delhi's Pollution
There is a stark similarity between the disaster that struck Chennai recently and the ordeal that Delhiites will be subjected to in the coming month. Both are an outcome of the failure of successive...
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Why We Must Design And Develop In India, Not Just 'Make': A Defence Perspective
A teardown report on the Apple iPhone 6 claimed that the bill of material for the smartphone was $200 and the gross margin was around $450. And the major part of this gross margin is captured by Apple....
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Cruel, Unusual And Illegal: Why Goa Should Not Lift The Ban On Bullfighting
In conversations about protecting the cow, people often ignore the bull. Bulls are peaceful animals and only compete with each other over a mate. Unfortunately, bulls face cruel exploitation just for...
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Driving Free: The Killers On India's Roads
Life is not cheap in India. Sadly, it is made cheap. India's most popular cine actor, Mumbai-based Salman Khan, curiously witnessed an even more meteoric rise at the box office ever since his Toyota...
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A Ride In Time: Remembering The Scooter Era
When I was growing up, before the arrival of Maruti 800, most middle-class homes owned a scooter, preferably a Vespa. Lately, I haven't seen a pure-blooded scooter in Gurgaon. Of course, the "scooty",...
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Prevention Of Atrocities Act: Why A Law Is Not Enough
"...Because I feel, however good a Constitution may be, it is sure to turn out bad because those who are called to work it, happen to be a bad lot. However bad a Constitution may be, it may turn out to...
View ArticleFairytales And Not-So-Happy Endings: Talking To Kids About Terror
The Paris attacks remind us once again of how vulnerable we all are to the evils of this world. These increasingly common incidents have slowly crept into our societal DNA like a deadly cancer....
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30 Things That Show You're A Woman In Her 30s
My birthdays aren't the same now as they were, say, 10 years ago, and I'm not just talking about the increase in the birthday-candle budget. The guest list has shrunk steadily, sometimes comprising...
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A 6-Step Guide To Detoxing After Diwali (Or Any Time!)
Diwali is a time to celebrate, so we relax with our family, meet our friends and indulge in various delicacies. Most of us tend to overeat during this time, wreaking havoc on our systems. We tell...
View ArticleHell Breaks Loose When People Play God
"Men ought not to play God before they learn to be men, and after they learn to be men they will not play God" -- Paul Ramsey People are being murdered everywhere... not just in Paris, but every single...
View ArticleWhen 'Moving On' Can Hold You Back
There exists a world as seen by us. Each of us is a minuscule part of that world, and we are all struggling. We think about hardships, relationships, unfulfilled aims and many other things which in...
View ArticleWhere The Candidate Is King: Recruitment In 21st-Century India
The new millennium has witnessed the advent of the 21st century enterprise - born digital firms such as Amazon, Facebook and Google. Along with these, sharing economy startups like Uber and Airbnb have...
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What Is Russia's Endgame In Syria?
The more than four years of conflict in Syria have seen many twists and turns as well as shocks and surprises. The entry of Hezbollah in 2013, the sudden rise of the Islamic State of Iraq and the...
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