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A Game Plan For Tata Nano Against The Renault Kwid
It has been seven long years since the great Indian marketing disaster, popularly known as the Tata Nano happened. I am sure that this failure is still being dissected as a case study in many Indian...
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Here's Why Only GM Pulses Can Give India Its Protein Fix
Tur dal has become a status symbol - again. And that is hardly surprising. Pulses - tur, chana, lentils, moong, urad - are highly susceptible to hot weather, pests and disease. Unless we take dramatic...
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What Buy Buttons On Display Ads Can Do For Brands
The online advertising industry has for several years been faced with the challenge of how to distinguish between user intent and actual conversion. Until recently, the model has stayed the same:...
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The Aging Of Women's Tennis -- Should Fans Be Worried?
Do you remember the 2006 US Open women's final? Maria Sharapova's masterly all round performance. Her famous little black dress. It was also Justine Henin's third Grand Slam final loss that year after...
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How Does A Photo Festival Change Your World View Forever?
My first ever attendance at a photography festival was the Paris Photo in 2006. An American benefactor had donated money to the University of Brighton for almost 50 of us to take the EuroRail, stay and...
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Riot Rewards: BJP's Vote Share Increases After Hindu-Muslim Clashes
During a recent TV debate on Dadri lynching the BJP spokesperson presented an interesting hypothesis on riots and the party's electoral performance. According to him, "electorally BJP does not reap any...
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Every Indian Child Deserves Complete Vaccination: Is The Govt Doing Enough?
Last month, world leaders agreed to 17 global goals to achieve by 2030. Indian diplomats were active participants in helping create these Sustainable Development Goals or SDGs. And Prime Minister Modi...
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Cousins And Their Superpowers
"I'm going to go meet my sister since I'm in Gurgaon. She stays close by, on Sohna Road," I told a gathering of friends over lunch. "Sister? But you said you have a brother?" asked a doubting Thomas....
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How Yoga Could Help 'Rewire' The Brains Of Mentally Disabled Children
Parenting is a hard enough task at the best of times, but few people have a more challenging time than the parents of children with mental disabilities. Their job is made all the more difficult by the...
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Here Are Some Creative Ways To Encourage Your Child To Read
This article is from The Swaddle. By Kamala Thiagarajan Reading is not only an essential life skill that helps your child's brain grow, it's also a magical, exciting journey of vibrant thought and...
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We, The People, Became Independent In 1947. Not The Judiciary
A lot is being said about the "independence of the judiciary". The members of the executive haven't shown how poking their nose into judicial appointments via the National Judicial Appointments...
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Reframing Sustainability: Don't Be 'Less Bad', Aspire To Flourish
Growing up, I was an avid watcher of television, much to the chagrin of my parents. I still vaguely remember the days when cable television wasn't widely available, and even when it was we were...
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Here's Why Microsoft Should Shift Focus From Functionality To Experience
A few days back, in one of the training sessions for the new joiners in my office, we did a unique exercise. Focusing on collaboration within a project team, we were tasked with working together to...
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Writers Who Are Returning Sahitya Akademi Awards Need a Better Story
An interesting story is now unfolding in India: many award-winning writers are protesting by giving back their awards to the Sahitya Akademi (SA) - the national academy of letters. Although this is...
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Clean Air Nation Rises!
By Mayank Chawla What a say it was! Masks, pollution, air quality, pm 2.5 were the buzz words for Greenpeace's clean air activity recently. The campaign was recently launched with the idea of getting...
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Dating In The Gay World: The Undergrad
My phone buzzes rudely one sweaty afternoon. 'Hi,' texts Seven, a Final Year Architectural undergrad who stays only a suburb away. I reply similarly. We've been at this for weeks, monosyllabic...
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How A Child Becomes A Bully And What We Can Do About It
This article is from The Swaddle. By Sonali Gupta In my practice, I have often felt that even bullies need help. What we tend to forget or miss is that their behaviour, while aggressive, can also be a...
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How Saas-Bahu Serials, Bigg Boss Could Build Swachh Bharat, Digital India Brands
No medium is more impactful today than satellite television in reaching Indians across geographies and market segments. Hindi general entertainment channels and sports channels, especially those...
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A Day In The Life Of A (Newish) Stay-At-Home Mom
Now that the little one is three years and a few months old, I am back to full-time working. But on Monday mornings, when I drop her to playschool and head to my office in sharp work attire, I can't...
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What The Rest Of India Can Learn From Mumbai's Fight Against TB
The geography of a city is a map to the lives of its inhabitants. The complex geography of Mumbai is a labyrinth that tells many stories the city's dwellers. While Mumbai is a dream for many it's also...
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